Dan Pink, former speechwriter for Al Gore and freelance analyst, says that money is a terrible way to bonus employees. On his popular TED talk he describes that "if then" rewards, the kinds of compensation scales used in virtually every business, only work for mechanical tasks, like the ones easily outsourced to foreign countries and robots.

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Instead he says the secret to motivation is three simple things: 
Autonomy, Mastery & Purpose.

Google, famous for letting their employees use 20% of their time to work on anything they like, gets up to half of their new products each year from this policy. As a result Google and similar companies experience tremendous retention and satisfaction rates among their staff.

But there are other ways to implement Pink's ideas. We all know that you should "dress for success" but corporate policies tend to be more lax as Millennials enter the work force and Zuckerberg parades around in his hoody. Dress code is actually one of the best ways to actively bonus your employees.

Personal image incorporates all three of Pink’s motivators: workers have the autonomy to dress themselves, the freedom to choose clothes that fit their purpose, and the time to master their own look.

Personal presentation is important in the interview to convey professionalism, respect and posture from which good communication is achieved. If presentation is as important in the workplace, beyond the interview, the dress code is an ideal way to bonus employees in a way that is meaningful to them.

By equipping employees with the tools to create an ideal professional wardrobe, you have both provided an avenue for better business and appealed to their lifestyle, which is holistic success outside of dollars and cents.

Lifestyle is the key to Autonomy, Mastery and Purpose. What are you doing for your employees? 

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